It is a fact that community relations is one of those marketing strategies that isn’t talked about much, practically everyone ends up doing it at one time or another. Basically, a community relation is when you and your business become involved in your community. For instance:
- Your business donates money to nonprofit organizations.
- You or your employees volunteer at a fundraising event.
- You or your employees volunteer for a nonprofit organization.
- You or your employees join a service club.
- You or your employees network and/or volunteer at industry association meetings or business functions (such as Chamber of Commerce events). Some people might consider this networking and not community relations, but networking falls under community relations.
Regardless, you get the idea. I want to encourage all of you to think about ways to not only add community relations to your marketing strategy but also to get better at leveraging those opportunities to grow your business.
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