community relations good marketing strategies?

community-relations-good-marketing-strategiesIt is a fact that community relations is one of those marketing strategies that isn’t talked about much, practically everyone ends up doing it at one time or another. Basically, a community relation is when you and your business become involved in your community. For instance:

  • Your business donates money to nonprofit organizations.
  • You or your employees volunteer at a fundraising event.
  • You or your employees volunteer for a nonprofit organization.
  • You or your employees join a service club.
  • You or your employees network and/or volunteer at industry association meetings or business functions (such as Chamber of Commerce events). Some people might consider this networking and not community relations, but networking falls under community relations.

Regardless, you get the idea. I want to encourage all of you to think about ways to not only add community relations to your marketing strategy but also to get better at leveraging those opportunities to grow your business.

recycling plastics properly

recycling-plastics-properlyIs recycling plastics properly as hard as staying inside the lines? Nope! Even art-school dropouts can do it, with the help of this how-to – it’ll make recycling plastic easy as 1-2-3…4-5-6-7. Usually recycling numbers appear on the bottom of containers. Check with your facility to find out which plastics it accepts, and write the numbers on top of your recycle bin for easy reference.

Usually recyclable:
1. PET – 2-liter and mouthwash bottles, boil-in-bag pouches.
2. HDPE – milk jugs, trash bags, detergent bottles, some yogurt cups.
Sometimes recyclable:
4. LDPE – grocery bags, produce bags, food wrap.
5. PP – diapers, straws, yogurt containers.
6. PS – CD cases, egg cartons, Styrofoam.
Not so much…
3. PVC – cooking-oil bottles, meat packaging, office binders.
7. Other – other types of plastic, plus things made from more than one type of plastic (see below).
Bioplastics (7, and marked as either compostable or biodegradable):
7. Compostable Plastic – is nontoxic and breaks down as fast as paper in compost.

Men’s Killer

mens-killerIt is a fact that men take care of their car more than of their health. That’s why men die earlier than women: their lifespan is 7 years lower than that of the females. In fact about 70 % of men aged 30-50 are overweight and 40 % are stressed. These are the 8 factors threatening men’s life:

  • Prostate cancer. It is not linked to diseases, lifestyles, or alimentation, but to age and heredity. 80 % of the eighty-year-old men have prostate cancer, even if they die of other condition.
  • Lung cancer. It is boosted by smoking, like other respiratory conditions, but it also can be hereditary or determined by the contact with toxic compounds at work. Combined with alcohol, smoking induces larynx cancer. In one year after quitting smoking, the risk of cancer decreases significantly.
  • Sleep apnea. The high incidence of sleep apnea amongst men is due to the fat accumulation around their necks when they increase weight. As muscular tone decreases while sleeping, the respiratory ways get narrower due to the fat pressure and cannot let the air pass. There are also hormonal factors. Sleep apnea affects the quality of the sleep, turning the person sleepy and irritable during the day, with high risk for traffic accidents.
  • Heart. Men are more predisposed to heart failure than women due to the testosterone. Hearth health is affected by high cholesterol, smoking, alcohol, overweight, hypertension, diabetes but also heredity.
  • Liver cancer. 90 % of the cases are due to drinking and infection with hepatitis virus C. 10 % is determined by infection with hepatitis virus B or hereditary metabolic conditions. Also high pills intake, risky sexual behavior and hereditary factors count.
  • Depression. Besides medical and social causes the highest factor that leads to suicide in men is linked to how men experience personal difficulties. More rigid, inflexible, introverted and impulsive than a woman, when a man faces a severe difficulty, he can choose the evasive way of acting and commit suicide. Man does not stand loneliness or matrimonial separation the way a woman does and usually he does not speak about his problems, so he does not free himself from his sufferance.
  • Obesity. Women usually accumulate fat on the hips, while men in the abdomen, which is more dangerous, as this is associated with metabolic and respiratory complications: diabetes, apnea, hypertension, vascular conditions and others.
  • Stroke. It is linked to heredity, hypertension, diabetes, fat metabolism diseases and chronic headaches.